In a ‘linear’ economy, we draw materials from the earth, make products from them, and eventually dispose of them as waste in landfill. A circular economy is a framework built to tackle the management of ‘waste’ at the end of the linear cycle, by either stopping it in the first place, or recycling materials at the end of their lifespan, then feeding them back into production, effectively ‘closing the loop!’
It is an economic system aimed at minimizing waste and making the most of resources. Unlike the traditional linear economy, which follows a “take, make, dispose” model, a circular economy focuses on the continuous use of resources by designing products for longevity, repairability, and recyclability. The goal is to create a closed-loop system where products, materials, and resources are continually circulated within the economy, reducing the need for new raw materials and minimizing environmental impact. This approach not only helps conserve resources but also fosters innovation in product design and business practices, contributing to a more sustainable and resilient economic model.
Here at Soul Water, we’ve chosen to house our still and sparkling mineral water in aluminium, a material that when disposed of correctly, is 100% recyclable, melted down safely, then recreated and back in the shops in no time.
By choosing and recycling our Soul Water cans, you’re already going ‘Full Circle’.