Aluminium vs. Plastic: the facts

The science is clear: aluminium is infinitely recyclable. Unlike plastic, which downgrades in quality every time it’s reprocessed, aluminium keeps its properties forever. Recycling aluminium saves up to 95% of the energy compared to producing new material, dramatically reducing carbon emissions.

Climate change is no longer a distant threat; it’s reshaping the food and beverage industry in real time. Rising global temperatures, shifting rainfall patterns, and more frequent extreme weather events are directly impacting harvests, supply chains, and consumer demand.

1. Pressure on natural resources
Water scarcity is one of the most pressing issues. Agriculture and beverage production are highly dependent on freshwater, yet droughts and depleted reserves are making access increasingly difficult. Brands must rethink how they source, use, and package water responsibly.

2. Supply chain disruptions
Heatwaves, storms, and unpredictable seasons threaten raw material availability, from coffee beans to barley. For hospitality and retail, this means rising costs and greater vulnerability to supply shocks.

3. Carbon footprint accountability
Consumers and regulators alike are scrutinising the environmental impact of packaging, transport, and energy use. Plastic packaging, in particular, is under pressure for its fossil-fuel origins, low recycling rates, and contribution to microplastic pollution.

Where Soul Water comes in
Soul Water offers a way forward by tackling two challenges at once: packaging and carbon footprint. Our 100% recycled, 100% recyclable aluminium cans and AluBottle are designed for a truly circular economy, saving 95% of energy compared to producing new aluminium and achieving some of the highest recycling rates in Europe. With PFAS-free liners and natural mineral water, we deliver a safe, premium product without compromising the planet.

Beyond packaging, every Soul Water purchase supports The Soul Community, funding environmental and cultural projects that actively combat climate change, from reforestation with JustDiggit to preserving biodiversity in Ibiza.

In an industry seeking sustainable solutions, Soul Water helps partners – ranging from hotels to festivals and restaurants – meet consumer demand for conscious choices while reducing their environmental footprint.

Soul Water. A future-proof choice for food and beverage.

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