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In modern event culture, the experience goes far beyond the headline acts on stage. It lives in the energy of the crowd, the curated details, and a shared commitment to doing things better. That is precisely why Soul Water is proud to partner with SONA and its renowned label and event concept, No Art.
Founded in Amsterdam, SONA has built an international reputation by creating immersive spaces filled with community, high-end production, and forward-thinking sounds. Through signature brands like No Art, they bring together an inclusive, global audience that values both style and substance.
At Soul Water, we share that exact philosophy. Soul Water was founded to challenge single-use throwaway culture by pairing natural mineral water with circular aluminium packaging. We demonstrate that sustainability and aesthetics can seamlessly coexist. Just as No Art curates every detail of its events to deliver an unforgettable atmosphere, we curate our mineral water to offer an elevated, circular alternative to conventional bottled water.
Festival environments and electronic music events demand a lot from people. Long hours, constant movement, and high-energy sets require moments to pause, reset, and refresh. Hydration plays a key role in sustaining that flow throughout the day and night, not as a background necessity, but as an active layer of the festival ecosystem.
Whether attendees choose the smooth, clean taste of naturally pure still mineral water or the crisp lift of sparkling water, Soul Water fits effortlessly into the rhythm of the event.
Delivered in sleek, infinitely recyclable 330ml and 500ml aluminium cans, as well as our signature 500ml Alubottles, our packaging keeps water cool, fresh, and protected from heat and light. This ensures that staying hydrated feels like a natural extension of the music experience rather than an interruption to it.
At the core of the Soul Water philosophy is a direct challenge to single-use throwaway culture. Daily choices matter, materials have consequences, and even the simplest product should radiate care for people, places, and the planet. Events attract thousands of passionate people, but conventional single-use plastic packaging leaves a heavy environmental footprint.
By partnering with SONA and No Art across their events, we actively replace single-use plastics with 100% infinitely recyclable aluminium. Unlike plastic, which degrades over time, aluminium can be recycled endlessly without any loss of quality. Cans and Alubottles return to the production cycle again and again, drastically reducing reliance on single-use plastics and minimising environmental impact.
Through this partnership, we demonstrate that high-energy, world-class events and circular sustainability can go hand-in-hand without sacrificing style.
True brand partnerships are not about a single logo placement or a one-time activation; they are about long-term vision, shared alignment, and collective impact. Modern festival culture has shifted. People want products that feel useful, look good, and fit naturally into the day and night of an event.
Our relationship with SONA and No Art is built on trust and a shared belief that the best collaborations grow stronger over time. As SONA and No Art continue to push boundaries in global event culture, Soul Water is there to support the community, ensuring festivalgoers stay refreshed, balanced, and energised from the early sets to the final track.
